I am an enthusiastic graphic designer, I have been fortunate to explore various design practices and perspectives, from intercultural to decolonized design, as I have transitioned from China to America.

Currently, I am pursuing my second master's degree in the Design and Environmental Analysis program at Cornell University. I invite you to join me in my world of design and photography utopia.

Linghao Li |李凌昊
MA Design in D+EA ‘24 
MA Graphic Design and Visual Experience ‘22
BFA Visual Communication Design ‘16
Cornell University|SCAD|TAFA
+ 1 912-391-7213 | ll933@cornell.edu
Behance / Instagram / Linkedin / Mail

Design Works
Photography Works
Research Topic
About Myself

Throughout my academic and professional journey in past, I have been exposed to various aspects of research and design theory. However, my practical design work has primarily relied on existing research findings, and I hadn't actively engaged in in-depth research to analyze and comprehend design challenges from diverse perspectives. This inclination towards practice-based education likely contributed to my previous approach. Nevertheless, a pivotal shift occurred when I embarked on my research-based education in the United States.

Building upon my foundation in design theory and art education, I have significantly broadened my research interests. During my time at Cornell University's Human-Centered Design Department, I had the privilege of delving into Pluriversal Design in a systematic manner under the guidance of Dr. Renata. Simultaneously, I pursued a minor in Anthropology, mentored by Dr. Viranjini Munasinghe. This multifaceted academic exposure, encompassing Environmental Psychology, Human-Centered Design, Cultural Anthropology, Linguistic Anthropology, and Pluriversal Design, propelled me into the world of research and helped me carve out my unique research path.

Presently, my research pursuits are centered around several compelling themes. I am particularly intrigued by the intersection of education and the development of nationalities and national languages, the challenges posed by hybrid typography within distinct writing systems, and the intricate relationship between design and human society. These investigations span the domains of cultural anthropology, linguistic anthropology, and design anthropology. My enthusiasm for these subjects knows no bounds, and I wholeheartedly invite you to explore more about me and my research in the following messages. This passion fuels my commitment to creating a utopian future through my work. Welcome to my academic journey.

Issues in Multilingual Typesetting: A Cases Study Across Chinese, Korean, Japanese, And English Texts

Keywords; Multilingual Typesetting; intercultural communication; typographic design; Languages; Global Linguistic.

This thesis explores the challenges and innovations in multilingual typesetting, focusing on Chinese, Korean, Japanese, and English. Through qualitative research, including interviews and literature reviews, it delves into the evolution, current trends, and future of typographic design across these languages. It highlights how cultural, social, and technological factors influence typesetting, emphasizing the need for typographers to understand linguistic and cultural nuances. Despite technological progress simplifying some aspects, issues like script integrity, readability, and cultural respect remain. The research advocates for inclusive design practices to support global linguistic diversity in media. It showcases professionals' strategies for addressing these challenges, contributing to more effective, culturally sensitive typesetting methods. These findings are crucial for improving intercultural communication and advancing inclusive global communication strategies.

The Impact of Artificial Intelligence and National Policies on Linguistic Diversity:  A Case Study of the Decline in Chinese Internet Content

Keywords: Artificial Intelligence; Language Models; Linguistic Anthropology; Internet Culture; English Dominance; Chinese Internet Content; Technological Factors; National Policies; Minority Language and Culture; Information Exchange; Communication Limitations; Case Study.


The rapid development of artificial intelligence (AI), particularly large language models (LLMs), has the potential to revolutionise linguistic anthropology. However, this progress also raises concerns about the impact of AI on linguistic diversity. In particular, there is a growing bias towards English content in AI training data and broader internet content. This bias poses challenges for non-English languages, such as Chinese. The decline of Chinese internet content has a number of negative implications for both Chinese businesses and AI training.

This paper examines the impact of AI and national policies on linguistic diversity, with a focus on the decline of Chinese internet content. The paper identifies a number of factors contributing to this decline, including the global dominance of American technology companies and China's promotion of Chinese education in ethnic minority areas and strict control over news, publications and internet use. The paper concludes by discussing the future implications of these trends for linguistic anthropology, AI and internet culture.

The Relationship Between Education, Cultural Identity and Nationalism: National Identity Problems of Mongolian Nation

Keywords: Education; Cultural Identity; Nationalism; Mongolians; Language; Cultural Preservation; Ethnic Identity; Language Policy; Cultural Heritage.

The relationship between education, cultural identity, and nationalism of Mongolians in China is likely complex and multifaceted. As a minority group within China, Mongolians may face challenges in preserving and promoting their cultural identity, particularly in regard to their language and traditional customs. Education can play a role in helping Mongolians to maintain and strengthen their cultural identity by offering opportunities for learning about and engaging with their cultural heritage. At the same time, education can also be used as a tool for promoting nationalism among Mongolians in China. And Mongolians living outside of China face similar challenges. By promoting nationalist ideas and values through education, the Chinese government may aim to foster a sense of national unity among Mongolians and other minority groups within the country. This paper will synthesize their relationship in contemporary China and discuss the future possibilities of the Mongolians as a nation within China and other Mongolians.

Propaganda and Artistry: A Comparative Analysis of 'The USSR in Construction' and 'Fornt' in Soviet and Japanese Photobooks

Keywords: The USSR in Construction; Illustrated magazine; Socialist realism; Soviet Union; Maxim Gorky; Industrialization; Stalin's regime; Oversized pages; Multi-page fold-outs; Photojournalists; Photographic montages; Japanese propaganda magazine 

The USSR in Construction," a magazine published from 1930 to 1949, exemplifies early socialist realism in Soviet art, highlighting construction and industrialization under Stalin. Edited initially by Maxim Gorky and available in multiple languages, it featured large-format pages and fold-outs, showcasing technological progress through themes and avant-garde photographic montages by key Soviet photojournalists. Similarly, Japan's "Front" magazine during World War II adopted these photomontages to propagate political narratives. Both publications are crucial for studying the fusion of art, propaganda, and politics, offering insights into how visual media shaped public perceptions and national identities during significant historical times.

The Current Issues and Dilemmas of Intercultural Multilingual Typesetting

Keywords: Intercultural Multilingual Typesetting; East Asian; Writing Systems; Communication Design; Multilingual Typesetting Practices Intercultural Communicatio, Pluriversal Design Thinking.

The aim of this research is to explore the current issues and dilemmas faced by intercultural multilingual typesetting within East Asian writing systems. As globalization brings people and cultures closer, the need for efficient and accurate typesetting across various languages becomes increasingly important. This study seeks to understand the unique challenges of typesetting between the English writing system and East Asian writing systems, such as Chinese, Japanese, and Korean, and how these complexities affect the communication process in our modern world. What factors contribute to the difficulties of typesetting between these languages, and how can they be overcome? How do cultural, social, and historical influences shape the development of multilingual typesetting practices? By examining these questions, this research aims to contribute to a deeper understanding of the intricacies of East Asian writing systems and improve the effectiveness of intercultural communication in our increasingly interconnected world through Multilingual Typesetting.

Aligning design higher education and social needs through Participatory Action Research

Keywords: Design higher education, Communication design, Intercultural communication, Participatory action research (PAR)

In the rapidly developing techno-social environment, discipline of design is integrating and expanding into new fields, a trend that calls for improved intercultural communication. Didactical topics, such as science, socioecology, experimental design, interdisciplinary and intercultural studieshave been adopted into current higher education in design to respond to new social needs. Much research has been done on higher education reforms, as well as on design education; however, discussions on the design higher education applicable to cross-cultural communication are still lacking, and there is also a mismatch between the development of teaching and practice in design higher education in different countries and regions. This paper will use data collection and interviews guided by participatory action research to examine and analyze the issues and identify the root causes of the problems to provide direction for subsequent design of higher education reforms to facilitate cross-cultural exchange. Participatory Action Research (PAR) is a methodology that has been widely used in educational reform practice. In this paper, PAR will be used as the primary theory to guide a series of specific analytical studies, including a study of the structural formula and degree programs of global mainstream design higher education, and a participatory group interview study using a laddering tool.