Currently, I am pursuing my second master's degree in the Design and Environmental Analysis program at Cornell University. I invite you to join me in my world of design and photography utopia.
Linghao Li ｜李凌昊
MA Design in D+EA ‘24
MA Graphic Design and Visual Experience ‘22
BFA Visual Communication Design ‘16
Cornell University｜SCAD｜TAFA
+ 1 912-391-7213 | ll933@cornell.edu
Behance / Instagram / Linkedin / Mail
Design Works
Photography Works
Research Topic
About Myself
Resume/CV
Having received the most structured and comprehensive design education in China, coupled with diverse professional experiences, I thought I had a firm grasp on the design world. However, when I set foot in the United States in the summer of 2019, I was introduced to a radically different design education paradigm. This shift prompted introspection: What, at its core, is design? A question so fundamental, yet one that I found myself grappling with, despite it having been posed and answered myriad times before. This existential design quandary propelled me towards the scholarly realm of design research. While I may still be searching for that elusive answer, my unwavering faith in the transformative power of design remains intact. Welcome to my envisioned design utopia.
SongGuang Font - a Mongolian Font Design
Lucky Love - an Information Design
Entangled- an interactive exhibit proposal
Daily “AI” Poster
My Powerpuff - a Typography work
One Time, One Memory, One Story
Martian Language - a Typography work
Please Stop Stealing Sheep
The Perfect Human
Hello World - a Themed Exhibition
Wish You a Happy New Year
HARBIN Architectural Forest
The Apotheosizing Tales of Mine
Oi! Matcha - An Illustration Design
Love’s Poison - a Lable Design
The Hitchhiker’s Guide to the Galaxy
Illustertion Collection II
Tarot in Y2K
Illustration Collection I
Daily Poster Exercise
More Case
SONGGUANG
FONT
10/2019
This is the font design work I created for the review of SCAD M.A. graphic design major. And this font covers a total of 1,623 CHARACTERS (Basic English letters + basic Cyrillic letters + numbers + punctuation marks + traditional Mongolian script with different kerning).
A MONGOLIAN DIGITAL FONT DESIGN WORK
LUCKY LOVE
A INFOGRAPHIC DESIGN - MOST HILARIOUS TV DATING SHOW in CHINA
10/2018
I am a big fan of a famous TV dating show, but not until I myself participated the show did I find the connection between a dating show and infographic design as well as its importance. So I started this project in the hope of helping people who are interested in this show.
ENTANGLED
AN INTERACTIVE EXHIBIT PROPOSAL
- 12/2022
Class Final Work | DEA 6025 Design for Change: Imagining Decolonial Futures, Department of Human Centered Design, Cornell University | Prof. Renata Leitão;
Anne Cramer, Linghao Li, Connie Lin, Vidita Save, Alicia Valencia, Pat Vera
DAILY “AI“ POSTERS
DEMONSTRATE MORE POSSIBILITIES WITH NEW TOOLS
05/2023
In April 2023, I tried out Midjourney, a popular artificial intelligence drawing tool at the time. I found the capabilities of this tool very interesting. After using it intensively for two days, I think this tool helped me to free up my productivity. Later, I patiently configured another AI painting tool - Stable Diffusion - and I was completely defeated by its magic. These tools are really fast and good! Later I learned about Lora's model training... "Fortunately, I didn't pursue a career in professional illustration, and I felt that there was no way to study art. So I came up with the idea of quick transformation.
MY POWERPUFF
TYPOGRAPHY CLASS PROJECTS at SCAD Vol.II
04/2021
This was a typography course assignment at the Savannah College of Art and Design. I chose The Powerpuff Girls as my theme. The purpose of this class is to train typesetting ability. I am very happy to share this work with you.
ONE TIME
ONE MEMORY
ONE STORY
11/2018
In the spring 2017, I received a gift from my grandma -- her stamps collection album. Through it, I saw a world I had never imagined. Then, I began a series of explorations on the stories in this album and reorganized them into a new book.
MY GRANDMOTHER'S STAMP COLLECTION,
THE 1960S I HAVE NEVER EXPERIENCED
MARTIAN LANGUAGE
02/2021
In Chinese culture 20 years ago, the Martian language was a very typical subculture. Young people use Martian Language to express their personality when they communicate online. The characteristics of Martian Language are Garbled, Symbol and Font. Although it seems strange, it can be understood after a short period of training.
CAMPUS SUBCULTURE OPEN DAY VISUAL IDENRIRY DESIGN WORKS
PLEASE STOP STEALING SHEEP
10/2020
The aim of this course is to enable students to develop their knowledge, feeling and skills in typographic composition, structure and font selection.
TYPOGRAPHY CLASS PROJECTS at SCAD Vol.I
THE PERFECT HUMAN
03/2021
Who is a Perfect Human for 2022 ?
What is the Perfect Human for 2022 ?
What is Perfect ?
Who is a Perfect Human for 2022 ?
What is the Perfect Human for 2022 ?
What is Perfect ?
STARTING WITH A UTOPIAN CONCEPT
HELLO WORLD
- 10/2019
I made the poster for a themed exhibition I was invited to. "It's been two months since we planned to unite designers and illustrators from all over the world to make a call for peace that anyone can understand, no matter where they live.
CREATED FOR A THEMED EXHIBITION
WISH YOU A HAPPY NEW YEAR
Every New Year
I have been sending my most sincere blessings to my friends around me during the New Year by drawing New Year greeting illustrations. I always reserve a space on the illustration after drawing it, write the names of my friends by hand, and send it to them one by one (you can also find out who has deleted themselves this year, hahahaha). But as the address book grows with more people every year, it takes more time to write the names. I came to the United States to study in 2019, and the New Year greeting illustrations started to have English versions. Although it takes more time, I always get very good feedback from my friends.
AN ILLUSTRATION DESIGN WITH NEW YEAR GREETING CARDS
HARBIN
ARCHITECTURAL FOREST
- 10/2019
Harbin, on June 9th 1898, Russia decided to establish a railway engineering bureau in Harbin and immediately began work. This marked the beginning of the city of Harbin. Since its formal completion, the city has been known for its exotic feel. As of today, 120 years have passed and the New Art Movement has surpassed Europe by nearly three decades. A mix of religious buildings in the city bear marks of Russia, Japan, Europe, the Soviet Union, and the Jewish community. This area is considered neutral ground where countries can establish consulates. It's also the first major city liberated by the Republic of China.
AN ILLUSTRATION DESIGN WITH A CITY THEME
THE APOTHEOSIZING TALES OF MINE
MY FINAL DESIGN WORK FOR MY UNDERGRADUATE STUDIES
- 05/2016
In the realm of visual languages, the use of highly condensed and potent lines has a transformative effect, adeptly bridging the gap and eliminating any sense of distance. This particular style not only captivates the viewer but also ignites the curiosity of children, aligning perfectly with the age group I've designed for. When it comes to color choices, after numerous iterations and experiments, I settled on the current palette. It employs traditional high saturation to vividly convey each character's emotions. By manipulating saturation and brightness, I've been able to infuse life into the shapes, allowing them to narrate the story more effectively.
Drawing inspiration from 'The Apotheosizing Tales', my design aims to spotlight the resilience and unique traits of everyday individuals. It's my aspiration that my artistic expression piques the curiosity of visitors, enticing them to delve deeper into the book. Furthermore, this journey of creation has prompted me to reflect upon and perhaps even re-evaluate my initial design intentions.
Oi ! MATCHA
- 07/2015
This piece is a meticulously crafted illustration, specifically designed for a distinguished radio program. Drawing inspiration from the rich traditions and nuances of Japanese matcha products, every detail has been thoughtfully considered and refined. The final artwork resonates deeply with the unique temperament and picturesque scenery often associated with matcha, a revered culinary delight in Japanese culture.
AN ILLUSTRATION DESIGN WITH JAPANESE MATCHA FOOD PACKAGING ILLUSTRATION
LOVE's POISON
A LABLE DESIGN
WITH CHINESE POISON
IN WuXia STORY
- 04/2015
For my undergraduate product packaging design course, I embarked on a unique project that allowed me to delve deep into the realm of conceptual design. I was captivated by the idea of a 'love potion' and decided to craft a virtual product packaging around this intriguing concept. My initial inspiration was drawn from the labels often found in traditional Chinese 'martial arts' tales. Using this narrative as a foundation, I evolved my idea into 'the elixir of love'. Through this, I aimed to encapsulate the often irrational and passionate nature of love that many of us experience. It led me to ponder: If love were to be commodified, how would we package and market such a profound and intangible emotion?
THE HITCHHIKER's GUIDE TO THE GALAXY
A BOOK DESIGN WORK
06/2015
As part of my junior year's second semester at the Tianjin Academy of Fine Arts, majoring in Visual Communication with a focus on Graphic Design, I was presented with a unique assignment for our bookbinding class. Our instructor encouraged us to harness our creativity, urging us to select content that resonated with us and then conceptualize its binding and layout. The only limit was our imagination, and we were tasked with bringing our visions to life as authentically as possible.
ILLUSTRATION COLLECTION II
ILLUSTRATION CLASS PROJECTS at SCAD
- 09/2020 -05/2022
Professor Ted wants a brief story to be illustrated.
Make an illustration that makes the reader want to read the story and feel satisfied after. This task will test each student's unique approach and execution of an illustration, conceptually, technically, and formally, as they work independently in this class. Sketches are not mandatory for this assignment. However, students are encouraged to sketch their ideas for their own development process, as striving for originality, individuality, and a distinctive solution is crucial. In simpler terms, the first solution that comes to mind may not always be the most effective.
TAROT in Y2K
A TAROT DECK DESIGN WORK
04/2017
In the spring of 2017, I embarked on this project with little more than a spark of curiosity and almost no motivation. Yet, as I began designing the first tarot card, I found myself being irresistibly drawn into its enigmatic realm. When it came to selecting an art style, I was captivated by the vibrant, high-contrast colors emblematic of the Y2K aesthetic. It's my sincere hope that you find as much joy and intrigue in this whimsical tarot card design as I did during its creation.
ILLUSTRATION COLLECTION I
12/2012 - now
In 2012, I was given the opportunity to study at the best art academy in China, where I spent four years. This was also the beginning of my artistic work. I believe that illustration is a special skill of mine and a platform for me to show my imagination and thinking.
EXPLORE MORE STYLE POSSIBILITIES
DAILY POSTER EXERCISE
- 09/2014
In the autumn of 2014, I made a poster every day.
From that moment on. I fell in love with graphic design.
FALLING IN LOVE WITH GRAPHIC DESIGN
MORE CASE
MORE COMMERCIAL COOPERATION DESIGN PROJECTS
- 02/2013 - now
In my journey as a designer, the seeds of my first commercial collaborative project were sown in the early months of 2013. What follows is a curated collection of the commercial collaborative design endeavors I've undertaken since then. Through these projects, you'll gain a more holistic insight into my professional evolution and the breadth of my creative capabilities.