LINGHAO LI

Design Anthropology ResearcherGraphic Designer

Cornell University
Ithaca,  NY, 14850
  • ll933@cornell.edu
    https://linghao.site


RESEARCH INTERESTS
I explore the potential of pluriversal design thinking to advance design and address social needs, with a particular emphasis on decolonial perspectives on design, cultural anthropology, and related sociological concepts. Intercultural communication provides purposeful support for my approach. My Mongolian identity also allows me to observe and feel more sensitively about such phenomena, thereby increasing the relevance and effectiveness of the design. My research methods often focus on anthropological ethnographic fieldwork and qualitative tools, and combine design practice, participatory behavioral research and some quantitative analysis, emphasizing the transformative role of design in responding to social challenges.
EDUCATION BACKGROUND
Cornell University, Ithaca, NY 
08/2022 – 05/2024 (expc.)
Master of Art in Design (M.A.) in Human Centered Design, Concentration: Design For Interaction, Advised by Dr. Renata Leitão
Minor in Anthropological, Advised by Dr. Viranjini P Munasinghey
GPA 3.93/4.3
Savannah College of Art and Design, Savannah, GA 
09/2019 – 05/2022 
Master of Art in Design (M.A.) in Graphic Design and Visual Experience 
GPA 3.7/4
Tianjin Academy of Fine Arts, Tianjin, China
09/2012 – 07/2016
Bachelor of Fine Arts (B.F.A.) in Visual Communication Design 
GPA 3.75/4
Kaywon School of Art and Design, Gyeonggi-do, South Korea
05/2015 - 06/2015
Student exchange program: Month-long coursework and project in creative communication
RESEARCH EXPERIENCES

Research Assistant, Pluriversal Future Design Lab (PFDL )
Cornell University, Advised by Dr. Renata Leitão
10/2022 – Present
  • I spearheaded the literature review for a paper comparing 'Universal' and 'Pluriversal' paradigms. My role centered on literature search and analysis, evaluating designers' intentions and alignment with these paradigms.
  • Led the lab's logo design and managed the construction and upkeep of its website.
  • Contributed to the final work report of the Critique design course DEA 2025: Impactful Graphics and offered advanced guidance to students
Research Assistant, on the pan-textualization trend of emojis in intercultural communication
Savannah College of Art and Design, Supervisor by Prof. Micheal Mikule
10/2020 – 03/2022
  • Collaborated on literature reviews focused on emoji development.
  • Assisted in analyzing misunderstandings due to emojis in intercultural communication.
Research Assistant, Heilongjiang Provincial Ethnic Design Research Lab
Harbin University of Commerce, Advised by Prof. Ye Tian
09/2018 – 05/2019
  • Compiled a literature review on the cultural history of ethnic minorities in Northeast Asia for the study 'From National Totems to Mascot Design: Cases of Creative Industry Development'.
  • Managed the collection and analysis of English literature pertaining to the research topic.
  • Contributed to a phased research report that secured the first prize in China's relevant field research review.

Research Assistant, Visual Communication Basic Lab Tianjin Academy of Fine Arts, Advised by Prof. Yi Shang
10/2013 – 04/2016
  • Contributed to the national research project 'Research on Chinese Digital Fonts in K9 Textbooks', assisting in organizing findings from international textbook font design, child psychology, and pedagogy literature reviews.
  • Engaged in the production of specific digital font outcomes and collaborated on the updated typesetting of select basic textbooks.

PUBLICATION & WORKING PAPER

  • Linghao, L., Shushu, H., & Ye, T. (2023). Aligning Design Higher Education And Social Needs Through Participatory Action Research. HCI International 2023-Late Breaking Work-Papers. Springer Lncs Volumes. ( In Review).

  • Linghao, L. & Renata, L. (2023). The Current Issues and Dilemmas of Intercultural Multilingual Typesetting: The Case of East Asia Writing Systems.
Linghao, L. (2016). Hitchhiker's Guide to the Galaxy. In Infinite Icon. Sandu Cultural Media. ISBN: 9781584236078.

TEACHING EXPERIENCES
Lecturer, Creative and Design thinking
Tianjin University of Finance and Economics
08/2016– 11/2016
Led courses on design methodology and creative thinking techniques, complemented by hands-on workshops to enrich students' comprehension and application of the concepts.Teaching Assistant, Basic Design and Typography Design
Tianjin Academy of Fine Arts, Advised by Prof. Yi Shang
09/2015– 12/2015
Facilitated pre-class preparations for professors and managed in-class teaching coordination. Led instruction on commonly used software and offered guidance. Assisted students with homework reviews, providing continuous support both during and after class.
PROFESSIONAL EXPERIENCES

Visual Designer, Unfathomable Design Studio, Harbin, China
05/2017– 06/2019
  • Leading a personal studio with expertise in illustrations, digital applications, and innovative concept development.
  • Partnered closely with project managers to discern client creative visions and strategize comprehensive project blueprints.
  • Orchestrated the full advertisement creation process, from conception to analytics, for an extensive portfolio of over 40 media clients, encompassing static visuals, dynamic animated banners, and immersive rich media ads.
Visual Designer, Visual China Design Group, Beijing, China
11/2016– 03/2017

  • Served as a contract designer, delivering graphic concepts tailored for diverse projects spanning web, branding, and print mediums.
  • Excelled in orchestrating marketing design solutions, adeptly navigating tight deadlines and often working with limited client input.
Graphic Designer, Design Brother Workshop, Beijing, China
07/2016– 09/2016
  • Oversaw the creative direction and aesthetic design for the company's 3D printing product line, extending graphic design support across all company sectors.
  • Engaged actively in the evolution of 3D printing products, taking charge of the design for product packaging.


AWARDS & GRANTS


International Design Awards (IDA) Design Awards  2021 Honorable Mention
02/2022
China International Design Biennial for University Students
06/2015
Asia Network Beyond Design (ANDB), Submission Selected For The Final Exhibition
06/2016
Personal Illustration Exhibition in TAFA museum
06/2014
Tianjin Exhibition of Books and Illustrations(submission selected for exhibition)
08/2013
SKILL
Research: Interview, Survey, Participatory Design, Contextual Inquiry, Experimental Design, Thematic Analysis and Qualitative analysis; 
Human-Centered Design: Use Experience Design (Figma, Adobe Creative Suite)
Graphic Design: Typography & Font Design, Typesetting, Illustration, Packaging And Brand Design, Wayfinding System Design, and Web.Design
Ai Participatory Design (Stable Diffusion-Lora Training And Image Generation)
Photography: Portrait Photography, Street Photography, Landscape Photography, and Commercial Product Photography
Fine Art: Lacquerware production, Screen printing, Letterpress printing, Handmade papermaking, Tie-dyeing, Batik