Currently, I am pursuing my second master's degree in the Design and Environmental Analysis program at Cornell University. I invite you to join me in my world of design and photography utopia.
Linghao Li ｜李凌昊
MA Design in D+EA ‘24
MA Graphic Design and Visual Experience ‘22
BFA Visual Communication Design ‘16
+ 1 912-391-7213 | firstname.lastname@example.org
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Having received the most structured and comprehensive design education in China, coupled with diverse professional experiences, I thought I had a firm grasp on the design world. However, when I set foot in the United States in the summer of 2019, I was introduced to a radically different design education paradigm. This shift prompted introspection: What, at its core, is design? A question so fundamental, yet one that I found myself grappling with, despite it having been posed and answered myriad times before. This existential design quandary propelled me towards the scholarly realm of design research. While I may still be searching for that elusive answer, my unwavering faith in the transformative power of design remains intact. Welcome to my envisioned design utopia.
SongGuang Font - a Mongolian Font Design
Lucky Love - an Information Design
Entangled- an interactive exhibit proposal
Daily “AI” Poster
My Powerpuff - a Typography work
One Time, One Memory, One Story
Martian Language - a Typography work
Please Stop Stealing Sheep
The Perfect Human
Hello World - a Themed Exhibition
Wish You a Happy New Year
HARBIN Architectural Forest
The Apotheosizing Tales of Mine
Oi! Matcha - An Illustration Design
Love’s Poison - a Lable Design
The Hitchhiker’s Guide to the Galaxy
Illustertion Collection II
Tarot in Y2K
Illustration Collection I
Daily Poster Exercise
THE APOTHEOSIZING TALES OF MINE
MY FINAL DESIGN WORK FOR MY UNDERGRADUATE STUDIES
- I began with love. I can barely recall when I was a child, my first playing card was themed with character drawings from the classic Chinese novel, Fengshen Yanyi. Ever since then, I entered the world of novels and read a lot of ancient Chinese literature. But my favourite novel is still “Fengshen Yanyi“.
I gathered extensive information and concluded that illustration is the best method of expression. After experimenting with various styles, I discovered the one-line colouring technique. I believe it's modern, impactful, and easy to understand. This highly simplified and bold technique can reduce distance and stimulate children's interest, which is my target age group.
Furthermore, I have tested and refined the colour scheme through various iterations of the programme. Gradually, I selected a current set of traditional, highly saturated colours to convey the mood of each character. By borrowing a range of hues and saturations, I added colour to the graphics and achieved an in-depth expression of the content.
The idea behind my rendition of Fengshen Yanyi is to use the concept of this legend to depict the determination and unique traits of each ordinary person. I hope the audience senses the fun in my expression and becomes intrigued by "Fengshen Yanyi", while reflecting on my original intentions.