I am an enthusiastic graphic designer, I have been fortunate to explore various design practices and perspectives, from intercultural to decolonized design, as I have transitioned from China to America.

Currently, I am pursuing my second master's degree in the Design and Environmental Analysis program at Cornell University. I invite you to join me in my world of design and photography utopia.
Linghao Li ｜李凌昊
MA Design in D+EA ‘24
MA Graphic Design and Visual Experience ‘22
BFA Visual Communication Design ‘16
Cornell University｜SCAD｜TAFA
+ 1 912-391-7213 | ll933@cornell.edu
Behance / Instagram / Linkedin / Mail

Design Works
Photography Works
Research Topic
About Myself
Resume/CV

Graphic design isn't just a profession for me; it's a fervent passion. While I may not be able to pinpoint a singular 'design style' that defines me, I take pride in my prowess in illustration, my affinity for font design, and my meticulous approach to typesetting. The entire design process, from conception to realization, brings me immense joy.

Having received the most structured and comprehensive design education in China, coupled with diverse professional experiences, I thought I had a firm grasp on the design world. However, when I set foot in the United States in the summer of 2019, I was introduced to a radically different design education paradigm. This shift prompted introspection: What, at its core, is design? A question so fundamental, yet one that I found myself grappling with, despite it having been posed and answered myriad times before. This existential design quandary propelled me towards the scholarly realm of design research. While I may still be searching for that elusive answer, my unwavering faith in the transformative power of design remains intact. Welcome to my envisioned design utopia.

SongGuang Font - a Mongolian Font Design
Lucky Love - an Information Design
Entangled- an interactive exhibit proposal
Daily “AI” Poster
My Powerpuff - a Typography work
One Time, One Memory, One Story
Martian Language - a Typography work
Please Stop Stealing Sheep
The Perfect Human
Hello World - a Themed Exhibition
Wish You a Happy New Year
HARBIN Architectural Forest
The Apotheosizing Tales of Mine
Oi! Matcha - An Illustration Design
Love’s Poison - a Lable Design
The Hitchhiker’s Guide to the Galaxy
Illustertion Collection II
Tarot in Y2K
Illustration Collection I
Daily Poster Exercise
More Case

MARTIAN LANGUAGE

CAMPUS SUBCULTURE OPEN DAY VISUAL IDENRIRY DESIGN WORKS

02/2021

In Chinese culture 20 years ago, the Martian language was a very typical subculture. Young people use Martian Language to express their personality when they communicate online. The characteristics of Martian Language are Garbled, Symbol and Font. Although it seems strange, it can be understood after a short period of training.

However, the Chinese government does not support this subculture and considers it a bad

I first compared the current Martin language, and we found that the Martin language did not perform well on English content. Not as interesting as the Chinese Martin language style. So, we tried to make a Martin language font in English

For the physical part, we chose physical postcards, which are still popular in the United States. We believe that postcards are collectible and a good carrier of subculture. We chose words related to the Martian language - noise and electronic signals - as the background image of the postcard, because the Chinese Martian language and the Internet entered everyone's lives together twenty years ago.

We created a website to promote the Martian language. We chose American teenagers who fit the style of Chinese Martian users as the background of the website and added interactive links to the website. When you click on this link. Magic time! You can use Martian to chat on instant messaging software just like Chinese Martian users. What better way to experience it?